Lead Generation Calgary

Lead Generation Calgary

In a technologically evolving world, there are always new websites and communication platforms that people are testing out and joining. However, there is one mode of communication that has stayed strong through the digital age: the telephone. The majority of businesses have kept their telephone, even though they also maintain a website and email online. A telephone is dependable and allows people to get that personal connection with your business.

Now lead generation through phone calls is another way to get information from people about your business or to tell more people about your products. Calling someone is an easy way to ensure that you are talking to the right person and an easy way to share information quickly. Below is an example of a lead generation script that could be used if you were trying to get more business.

Car Dealership Lead Generation Script

Hi, my name is [insert name] and I’m calling on behalf of [this car dealership].
I saw your ad on Kijiji and I wanted to know if you bought a new vehicle already?

Prospect:
No I didn’t. Why?

Caller:
I’d like to see if I can help you. What were you looking for in a new vehicle?

Prospect:
Answers

Caller:
What Make were you thinking about?

Prospect:
Answers

Caller:
About how much were you looking to spend?

Prospect:
Answers
Caller (give time to answer each question):

What are the key features you are looking for?

How much of a down payment were you thinking about?

Is there a trade-in?

How soon are they looking to buy?
Caller:
If we can match the specs and price would you be willing to visit our showroom?

Confirm name and tell them you will check the inventory and call them back with what you found.

Calgary Marketers

Now as you read above, the answers to lead generation marketing questions can vary and can be short or long. Be prepared to answer questions and explain your product to the potential customer. Telephone marketing can be very valuable if it is used correctly and done well. If you are looking for any type of marketing assistance, send David Howse an email at david@davidhowsemarketing.com.

 

 

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