Marketing Theory Pt. 7

Marketing Theory Pt. 7

Appendix 1: Sears Internet Traffic Comparison (Reach)

World Internet Population

Data Source:  www.alexa.com (traffic) and www.internetworldstats.com/emarketing.htm (population).

 

Appendix 2: Net Income and Internet Traffic

Data Source – Morning Star

Wal-Mart          Net Income       Percentage of Total Internet Traffic[1] (Christmas Reach)

2005                 $10.2 B            .72 %

2004                 9 B                   .41

2003                 8 B                   .32

2002                 6.7 B                .175

2001                 6.3 B

2000                 5.4 B

1999                 4.4 B

1998                 3.5 B

1997                 3.1 B

1996                 2.7 B

1995                 2.7 B

 

Data Source – Sears.com

Sears               Net Income       Percentage of Total Internet Traffic incl. landsend.com

for 2002-05(Christmas Reach)

2005                 .6 B[2]                .26%
2004                 1.1 B[3]              .26

2003                 (.62 B)              .167

2002                 (3.2 B)              .185

2001                 (2.4 B)

2000                 1.3 B

1999                 1.5 B

1998                 1.0 B

1997                 1.19 B

1996                 1.27 B

1995                 1.24 B[4]

 

Data Source – Morning Star

Target             Net Income       Percentage of Total  Internet Traffic       (Christmas Reach)

2005                 $1.9 B[5]            .62%

2004                1.8 B                .32

2003                 1.7 B                .175

2002                 1.4 B                .145

2001                 1.3 B

2000                 1.1 B

1999                 0.94 B

1998                 0.75 B

1997                 0.43 B

1996                 Unavailable

1995                 Unavailable


[1] Internet traffic data was only available from 2002 to 2007 from www.alexa.com

[2] Combined Sears and Kmart data

[3] Combined Sears and partial Kmart data

[4] Income from discontinued operations in 1995 was $776 million. This was subtracted from the reported net income.

[5] Income from discontinued operations in 2005 was $1,313 million. This was subtracted from the reported net income.

 

Appendix 3: Monsters of Online Retail

Figure 3. Head-to-Head Comparison of Daily Reach of World Wide Internet Traffic

Comparison World Wide Internet Traffic

This case was about e-Business and e-Commerce. To help put things into perspective, it have helped to observe where Sears.com and Landsend.com rank when compared to brick and mortar rival Wal-Mart and to pure play giants like Ebay.com and Amazon.com.

The tan brown line at the bottom of the chart is Landsend.com, the green above is Sears.com, followed by Walmart.com. Ebay.com is red and Amazon.com is blue. Even Wal-Mart’s Internet presence pales when compared to Amazon and EBay.

Daily Reach Internet

 

 

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